Integrated Campaign

Co Art Directors: Logan Shrader & Devyn Owens 
Copywriter: Claire Fess

This campaign aimed to convince college students and recent graduates living in big cities that walking everywhere is worth it because you’d miss out on so much if you didn’t. Reinforced by New Balance’s design for comfort, function, & long time wear in addition to providing different functionality and styles, they're super accessible to people of all ages, genders, and needs. My team and I designed an app experience to push the benefits of becoming a “Local Tourist” in your neighborhood by having the ability to track your steps and document your sights seen to win a chance to walk off your loans.