Brand: BLUNDSTONE

Social Campaign

For the past 150 years Blundstone has remained a staple piece of footwear for many who desire a reliable and sturdy boot. This includes a wide range of individuals such as hikers, artists and musicians. In order to celebrate the 150 year anniversary my team and I created a social campaign to highlight their history as a brand. Throughout the campaign we wanted to hit on three key ideals: reliability, contrast and timelessness. These are conveyed by utilizing both film and digital photography and representation of different time periods to ultimately show individuals carry on different passions from their ancestors through time all while wearing Blundstones.